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<channel>
	<title>Howard Myint</title>
	<link>http://www.howardmyint.com</link>
	<description>Howard Myint</description>
	<pubDate>Thu, 15 Dec 2011 04:30:45 +0000</pubDate>
	<generator>http://www.howardmyint.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Canon Cinema EOS</title>
		<link>http://howardmyint.com/Canon-Cinema-EOS</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Canon-Cinema-EOS</comments>
		<pubDate>Thu, 15 Dec 2011 04:30:45 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[microsite, ooh]]></category>

		<guid isPermaLink="false">2461932</guid>
		<description>Portable. Affordable. Adaptable. Beautiful. For all these reasons, film-makers really took to using Canon's 5D Mark II camera for their productions. Realizing this, Canon reciprocated that love to the movie-making business with the recently released Cinema EOS C300 camera. It's meant to be the start of a whole universe of services and products that apply Canon's expertise in the still-photography realm to Hollywood. 

There were many parts of this launch campaign — teaser invites, films made entirely with the C300 camera by known directors, a celeb-studded launch party with a keynote speech about the importance of storytelling from Martin Scorsese — and of course, a comprehensive microsite where one could ooh and aah over every last detail. 

See the microsite here.

&#60;img src="http://payload8.cargocollective.com/1/0/30336/2461932/CinemaEOS_microsite01.jpg" border="0" width="670" height="1888" width_o="670" height_o="1888" src_o="http://payload8.cargocollective.com/1/0/30336/2461932/CinemaEOS_microsite01_o.jpg" align="left" /&#62; 



These posters, mimicking classic Hollywood movie genres, were put up at film schools to show how Canon's new Cinema EOS system would put typical production challenges such as budget, complexity of shots, and post-production challenges to rest.

&#60;img src="http://payload8.cargocollective.com/1/0/30336/2461932/RunawayBudget_Final_Nov9.jpg" border="0" width="670" height="1005" width_o="670" height_o="1005" src_o="http://payload8.cargocollective.com/1/0/30336/2461932/RunawayBudget_Final_Nov9_o.jpg" align="left" /&#62; 

&#60;img src="http://payload8.cargocollective.com/1/0/30336/2461932/GreenScream_FINAL_110811.jpg" border="0" width="670" height="1005" width_o="670" height_o="1005" src_o="http://payload8.cargocollective.com/1/0/30336/2461932/GreenScream_FINAL_110811_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Go-Gurt</title>
		<link>http://howardmyint.com/Go-Gurt</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Go-Gurt</comments>
		<pubDate>Wed, 21 Sep 2011 04:43:00 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">2021264</guid>
		<description>Go-Gurt and Nintendo ran a promotion where kids could win Gameboy systems instantly. 
And so they did. 

"Win Instantly"
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Ritz Bitz</title>
		<link>http://howardmyint.com/Ritz-Bitz</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Ritz-Bitz</comments>
		<pubDate>Wed, 21 Sep 2011 04:37:22 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">2021237</guid>
		<description>Ritz Bitz are so fun to eat, they could practically be toys themselves. 
They're the perfect snack for playtime. 

"Volcano"


"Ninja"
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>easyJet</title>
		<link>http://howardmyint.com/easyJet</link>
		<comments>http://howardmyint.com/following/howardmyint.com/easyJet</comments>
		<pubDate>Wed, 21 Sep 2011 03:42:00 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">2021112</guid>
		<description>easyJet is a European discount airline that operates no-frills flights out of tertiary airports. these posters are informed and inspired by airfares that sometimes go as low as 99p. 

&#60;img src="http://payload.cargocollective.com/1/0/30336/2021112/easyjet01.jpg" border="0" width="670" height="857" width_o="695" height_o="890" src_o="http://payload.cargocollective.com/1/0/30336/2021112/easyjet01_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/30336/2021112/easyjet02.jpg" border="0" width="670" height="857" width_o="696" height_o="891" src_o="http://payload.cargocollective.com/1/0/30336/2021112/easyjet02_o.jpg" align="left" /&#62; 

&#60;img src="http://payload.cargocollective.com/1/0/30336/2021112/easyjet03.jpg" border="0" width="670" height="858" width_o="695" height_o="891" src_o="http://payload.cargocollective.com/1/0/30336/2021112/easyjet03_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Kindle</title>
		<link>http://howardmyint.com/Kindle</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Kindle</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:58 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[ooh]]></category>

		<guid isPermaLink="false">2021158</guid>
		<description>The Kindle is a wonderful platform to read books. But it's got none of the gravitas, heft, and seriousness that die-hard book lovers cherish. The tongue-in-cheek "products" are meant to transition them gently to lighter side of reading.


&#60;img src="http://payload.cargocollective.com/1/0/30336/2021158/kindle01.jpg" border="0" width="517" height="828" width_o="517" height_o="828" src_o="http://payload.cargocollective.com/1/0/30336/2021158/kindle01_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/30336/2021158/kindle02.jpg" border="0" width="636" height="941" width_o="636" height_o="941" src_o="http://payload.cargocollective.com/1/0/30336/2021158/kindle02_o.jpg" align="left" /&#62; 



&#60;img src="http://payload.cargocollective.com/1/0/30336/2021158/kindle03.jpg" border="0" width="670" height="867" width_o="765" height_o="990" src_o="http://payload.cargocollective.com/1/0/30336/2021158/kindle03_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Pampers</title>
		<link>http://howardmyint.com/Pampers</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Pampers</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:56 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">359194</guid>
		<description>Pampers is the trusted source when it comes to parenting, especially for first-time parents. This app packages Pampers' wisdom and expertise in new, fun ways to  promote their new, improved Swaddlers (for newborns). Just enter information like due date and baby's Twitter will post developmental updates as they happen from their p.o.v. (e.g. "My little feet are formed!"). And when the Big Day happens, you can let everyone know the when and where, instantly via email, Twitter, and Facebook. 

&#60;img src="http://payload.cargocollective.com/1/0/30336/359194/pampers_app_2.jpg" border="0" width="670" height="397" width_o="2048" height_o="1215" src_o="http://payload.cargocollective.com/1/0/30336/359194/pampers_app_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359194/pampers_app_1.jpg" border="0" width="670" height="397" width_o="2048" height_o="1215" src_o="http://payload.cargocollective.com/1/0/30336/359194/pampers_app_1_o.jpg" align="left" /&#62; 


</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Starburst</title>
		<link>http://howardmyint.com/Starburst</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Starburst</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:55 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">359073</guid>
		<description>Starburst's latest campaign is all about contradictions. Starburst's Facebook fans were invited to take a quiz called "Your Other You." After answering a few short questions, the fans were served up their contradictory selves. They were able to upload their faces into amusing pictures of their contradictions, post on their Facebook walls, and invite others to join the fun.

&#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 3.png" border="0" width="670" height="637" width_o="821" height_o="781" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 3_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 9.png" border="0" width="670" height="637" width_o="822" height_o="782" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 9_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 6.png" border="0" width="670" height="638" width_o="822" height_o="783" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 8.png" border="0" width="670" height="635" width_o="823" height_o="781" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 8_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 5.png" border="0" width="670" height="636" width_o="823" height_o="782" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 7.png" border="0" width="670" height="638" width_o="821" height_o="783" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 7_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/359073/Picture 11.png" border="0" width="670" height="637" width_o="821" height_o="781" src_o="http://payload.cargocollective.com/1/0/30336/359073/Picture 11_o.png" align="left" /&#62; 



</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Powermat</title>
		<link>http://howardmyint.com/Powermat</link>
		<comments>http://howardmyint.com/following/howardmyint.com/Powermat</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:54 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">358968</guid>
		<description>Powermat lets smartphone users charge without plugging in their charging cord. This game banner challenges you to navigate a maze of charging cords to get to the Powermat, at which point, the maze disappears and the phone is set free.


&#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-1.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-2.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-3.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-4.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-5.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-6.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-7.jpg" border="0" width="670" height="326" width_o="995" height_o="485" src_o="http://payload.cargocollective.com/1/0/30336/358968/newMazeGame-7_o.jpg" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>MLB.tv</title>
		<link>http://howardmyint.com/MLB-tv</link>
		<comments>http://howardmyint.com/following/howardmyint.com/MLB-tv</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:53 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[ooh]]></category>

		<guid isPermaLink="false">2021192</guid>
		<description>The MLB.tv site allows its subscribers to follow their favorite Major League Baseball team, no matter where they are. It's “baseball, anytime and anywhere.” 


Street musicians and subway performers bring baseball stats, scores, and recaps key plays to people via songs and performances.
&#60;img src="http://payload.cargocollective.com/1/0/30336/2021192/mlb01.jpg" border="0" width="670" height="315" width_o="1176" height_o="554" src_o="http://payload.cargocollective.com/1/0/30336/2021192/mlb01_o.jpg" align="left" /&#62; 

We hide specially marked baseballs with codes for a free trial of MLB.tv. 
&#60;img src="http://payload.cargocollective.com/1/0/30336/2021192/mlb02.jpg" border="0" width="670" height="335" width_o="1154" height_o="578" src_o="http://payload.cargocollective.com/1/0/30336/2021192/mlb02_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>AT&#38;T</title>
		<link>http://howardmyint.com/AT-T</link>
		<comments>http://howardmyint.com/following/howardmyint.com/AT-T</comments>
		<pubDate>Wed, 21 Sep 2011 03:41:52 +0000</pubDate>

		<dc:creator>Howard Myint</dc:creator>
		
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">2021408</guid>
		<description>As part of the "Rethink Possible" campaign, we gave people the ability to test-drive the new Windows 7 phones from the comfort of their computers. 

Using Augmented Reality within a Facebook app, visitors got to unbox and explore each phone and win a prize by unlocking the "golden" tile. 

The FWA's Public Shortlist gave it props.

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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